Class: Ad 1
This was an ad campaign for a tourist destination that was randomly selected by us. I got St. John, an American territory out in the Caribbean. We were tasked with making a poster first, then adapt it into mobile formats and a moving display ad.
Given the tropical setting of the island, I used colors based on the pictures I used in the actual campaign. It gives a contemporary feel to this island, giving the viewer a sense of calm but also letting them know that if they were to vacation here, they would want to relax here forever.